Sociological research methods have advantages and disadvantages. Data collection occurs rapidly with quantitative research. List of the Pros of Quantitative Research. A quantitative approach is associated with the collection of facts, usually statistical in form, favoured by positivist sociologists. Qualitative research method makes use of exploratory research by understanding the opinions, reasons and motivations related to the study. Quantitative data is statistics driven and can provide a lot of information. Advantages of Quantitative Research Disadvantages of Quantitative Research. One of the advantages of this type of research is that it is easier to compile the data onto a chart or graph because of the numbers that are made available (Word press, 2011). Therefore, they can’t be easily misinterpreted. This research method makes use of content and previous researches in order to elaborate the context of the topic. There are fewer variables that can also skew the results, because you handle information closely rather than openly. Generally, quantitative research is used in scientific experimentation and analyzing statistics. Findings can be biased by researchers’ perspective. It involves creation of idea based on which quantitative research is conducted. Time: Pilot study Sociology develops, adopts, and adapts a wide variety of methods for understanding the social world. The quantitative research structure allows broader studies to be conducted that allow for greater accuracy in trying to generalize the subject matter involved. 990 Words 4 Pages. Why do social research? Main Sociological Research Methods. Method Implementation Advantages Challenges; Survey: Questionnaires; Interviews; Yields many responses; Can survey a large sample; Quantitative data are easy to chart; Can be time consuming; Can be difficult to encourage participant response An introduction to research methods in Sociology covering quantitative, qualitative, primary and secondary data and defining the basic types of research method including social surveys, experiments, interviews, participant observation, ethnography and longitudinal studies. List of quantitative research advantages. Because the data points of quantitative research involve surveys, experiments, and real-time gathering, there are few delays in the collection of materials to examine. Qualitative research involves the use of observational methods that often result in subjective responses, such as surveys and focus groups. You can also compare its results. An introduction to research methods in Sociology covering quantitative, qualitative, primary and secondary data and defining the basic types of research method including social surveys, experiments, interviews, participant observation, ethnography and longitudinal studies. Advantages and Disadvantages of Quantitative research. 1. It is objective and can be measured so that comparisons can be made. Evaluate the usefulness of quantitative methods in sociological research. The advantages and disadvantages of each are contextual. 1. This allows you to investigate the same situation to know the investigation with the same quantitative method. Context of the research The need of this current study starts from noticing the fact that quantitative research have in the same time the strong points and weaknesses. Here are the main benefits of quantitative research: • Objectivity: This type of research is numerical. 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