Overall, AI-enabled real-time audience insights can help lower and even prevent you from wasting valuable advertising and marketing resources for financial companies all while allowing them to engage and interact with your customers in an efficient, proactive, and accurate way. The aim of this video is to allow Nationwide to highlight how they are helping their members during the pandemic to secure their futures. Lastly, never underestimate the impact of emotional and relatable video testimonials and the power of storytelling. In fact, businesses are already using voice-powered search to allow customers to conduct searches. Not only does voice-powered search give your customers better brand experience, but the use of VAs can also provide you with analytical feedback such as what information your customers prioritize, giving you valuable insights to improve your products and services. Try integrating the power of segmenting customers (banking, savings, investments, etc.) While you likely have a financial content marketing strategy in place, it should never be a static document. Download now Backed by comprehensive consumer and market data and grounded with in-depth analysis and brand examples, discover how four emerging trends are set to impact the financial services landscape in 2020. Artificial intelligence can garner data around topics, conversations, and areas of your business that your customers are interested in. While on the subject of AI, it offers key ‘Audience Insights’ which can transform the way a finance company can communicate and engage with their customers in ways such as learning to understand buyer persona and demographics. Time. Capita One, for example, has launched an impressive “Banking Reimagined Tour” wherein they established two Capital One Cafes which allowed people to recharge their bank accounts and devices all while managing finances using simple digital tools over – yep! Today, we expect to be able to access our bank accounts at the click of a button on an app, obtain financial advice via online chats, and schedule appointments through booking systems. AI Insights help you identify certain topics, conversations, and areas that your user is more interested in and help drive your marketing campaigns in the right direction. US lockdowns began in March 2020 (the end of Q1). Banks and credit unions will … Starling is an example of how financial businesses can use an exponentially growing market to expand their audience as well as products and services. The critical thing to remember about deciding to create any video content is to ensure that the material is of high quality. It shows that you can get an 80% boost in your conversions by integrating videos into your landing page. Judy Caroll February 21, 2020. Our comments are moderated. Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside. Depending on the service you want to provide, there are two types of bots that you can choose from: Qualifying a lead for financial services is deemed as the most important function of any Finance Business. These types of videos can inspire your audience as well as encourage them to engage with you. This report highlights how analytics is already being used within the financial sector and how it can improve your business. Video marketing could be considered a luxury back in the days since not many companies saw the value in spending a good chunk of their resources for a 30-second to 2-minute video. Press release - Wise Guy Research Consultants Pvt Ltd - Personal Financial Management Tools Market 2020 Global Trends, Share, Growth, Analysis, Opportunities And Forecast To 2026 - … Screenshot from PwC Data Analytics in the Financial Services Industry report. While these features are essential, it’s all too easy to forget about developing your offline methods of marketing. Chatbots enhance the user’s experience with your brand and that will encourage them to keep coming back. In 2016, CoinTelegraph reported that 92% of millennials don’t trust banks. While these are similar to your explainer videos, how-to videos go more in-depth with step by step instructions. That’s where digital marketing for financial services come into play. You have a greater chance of attracting prospects to your website by combining videos into your marketing as users frequently spend 88% more time on websites with video content than those that don’t. 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