The falsified report may include – a. Marketing Chapter 3 notes_ Ethics and social responsibility.docx. Course Title GEB 5876. Morals direct people as they make Egoism - Involves looking at the outcome of a decision in terms of the effect it will have on you. If you’ve taken other business courses, you’ve probably studied business ethics and have some familiarity with examples of corporate malfeasance (which is a fancy term for unethical behavior). Any unethical behaviour is not necessarily illegal. }` x�8t'�8�`oO��\����Gv{%>����::�j��jN�t�9�=���4? Pages 6. Integrity is often a brand's biggest asset. Offensive practices may take the form of negative or stereotypical representations of minorities, associating the consumption of harmful or questionable products with a particular minority segment, and demeaning portrayals of a race or group… Lecture 3 marketing ethics 1. [a�*&����C���Ͽ���uS�䜅/�%�w G؇��:���G�L܏��C�y�p���3��vc�-��U ��p���)۾"�P��x�G'٫��n������"�v�X����\#v��V�=G�`�|B�&�՘�EX^�g�Rt�b?[%�_�F�T��v}�4�+8e/9}����/����u"⯜��! endobj Normative theories of ethics. <> 4 MGT604. <> Ethics are general principles of right conduct that direct the decisions and activities of an individual or an organization. To act in an ethical fashion is to conform to an accepted standard of moral behaviour. Marketing Ethics - The moral principles and values that guide behaviour within the field of marketing Cover issues such as product safety, truthfulness in marketing communications, honesty in relationships. x��[Qs�6�}�~�v�G׶�8M���Ӵ���"! Sexuality is a major point of discussion when ethical issues in advertising content are considered. For many, though, this generation consists of those who are currently (in 2018) 18 to 35 years of age. Some select types of ad… endobj View full document. But using psychological methods is not only the single connection.  Environmental harm, Political Concerns: Ethical problems in marketing stem from conflicts and disagreements. But, it is not the case always. 2000), Copyright © 2020 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01. <>>><>>>] stream  "Corporate social responsibility encompasses the economic, legal, ethical and philanthropic LOGO MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New The marketing communication or the promotion mix Introduction Marketing communications according to Kottler P, (2000) is a subset of the overall subject area known as marketing.Marketing has a marketing mix that is made of price, place, promotion, product (known as the four P’s), that includes people, processes and physical evidence, when marketing services (known as the seven P’s). They are the general set of guidelines which can help companies to decide on their new marketing strategies. Of late, an advertiser who does not meet the ethical standards is considered an offender against morality by the law. It takes some knowledge of basic psychology and human behaviour to succeed in marketing. It means intentionally applying standards of justice and represents the company to others. Unit 4-Work Ethic and The Workplace. While the objective of any business is to be money-making, if a company has to use counterfeit advertisement, or misleading or objectionable marketing tactics to attain it, it's really not running a successful marketing … Responses to ethical issues in marketing: Legal and Regulatory:  Competition regulation supported by government backed regulatory bodies Behavioral norms are … /Contents 4 0 R>> Marketing Ethics: Marketing ethics goes beyond legal issues though the distinction between ethical and legal issues often gets ignored in decision making. 2. 3 INTRODUCTION • All of the factors considered and each decision made throughout the process—from production to sale—are 2004), Marketing Ethics - Misleading reporting c. Nonobjective research We can explain these points with the help of examples- 1.  EU Competition laws and regulatory bodies Product • Consumer safety • Product liability and reliability • Designing for special needs … This preview shows page 1 - 3 out of 6 pages. Unit 3-Ethical Dimension Employees. Ethics in marketing denotes to the practice of marketing in business in an ethical and moral way. Please sign in or register to post comments. Business Ethics - The moral principles and values that govern the actions and decisions of an 1I� iE����@�"�Lg�H� vϞ=��?��zu� ���Y�χqs����[��yꣿ������� |��Y�Med)�w{]8�c#>J��:���Ϫ�z��/�SN��v%�?�Ai����ϰB�gڎ���?q����0�+�靨�]��n�Ϫ�N��Fl��hz�K:e����k�{f+���w�������?XVb�;�(�K��jaO��No���[�DmJU�;������T�VU��X���O��R+�5���+m�Y?��N�B�V��V��N��:�R����������mE'��)�ި�v��[^����ƷҪkփ5������V⧾n�DL~���7X�u�Ҹ�3b��;cK7o��C�Gv����EA'E��K��k��J����.���o�)'��������M �:,�Z�'z3�f�_={b����Ӫ��z��E�㎮S�x����>u� ���M��n����$����(���/�:$�p]MQk�ȝ�+�o\��[�@����=���7�:��Y�J�T+��(�/���]��6�eo|��^��ы#:��\�Å�1�c�[�G�K�����y|)"�FC�Þ1�$������2M83�-Z�� o�Ú���I��2����JwG���i��������i9�`"c�Am��M�\����S�����Ě��i���JX.�X��+KK��l���y6>�I��ڵ�[��4��X�)����dZ�|^z���׆c6��tJα#�md���P������ ����J��o`�)�ȝ/��+% ����E��5�o��L޴�uUd�EY9�R�Ӽ5o���J�,��#�MJ���&TsX��N��x��FZ���`H��Z��TgJyW��I|�m��捹�΋�\�WS8#�8�帖gǍ��;\����ږۚ~�o��. On Stuvia you will find the most extensive lecture summaries written by your fellow students. Avoid resits and get better grades with material written specifically for your studies. individual group. Marketing Ethics  Marketing ethics is the systematic study of how moral standards are applied to marketing... 3. But then it depends on one’s own judgement of ‘right’ and ‘wrong’. affect society and the environment Business (or marketing) ethics are the moral principles generally found in forms of formulas, songs, anecdotes, statements, or words that indicate direct or indirect lessons or guidelines that businessmen have to observe while dealing with various interested parties. Markets are broken into segments in which people share some similar characteristics. Ethical Dilemmas: Occur when two principles or values conflict, Societal Concerns: Marketing ethics are the moral principles and values that need to be followed during any kind of marketing communication. Abstract and Figures Öz In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. 1. endstream What Are the Ethics of the Alternatives? Reconsider her original career choice, and pursue other offers of employment.  Materialism /Contents 6 0 R>> 12 The Millennial Generation is defined by different metrics, depending on who the assessor is. Ethical Principles: Values and norms of society Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. expectations placed on organisations by society at a given point in time" (Carroll and Buchholtz Utilitarianism defines ethical practices as: Those practices that result in the greatest good and/or the greatest happiness for all. Uploaded By GeneralGalaxy2367. Power of multinational ETHICS IN MARKETING Marketing and psychology are extremely interconnected in modern world. relationships. Notes on Marketing # 13. - Psychological egoism: Everyone is always motivated to act in their own self-interest. Various types of market systems affect business and HR ethics differently and hence, business ethics becomes negotiable. 4. Occupations in which the market conditions do not favor the employees, it becomes necessary to have government and labor union interventions for controlling the … Show an ethical marketing notes on ethical choices or wrong action is called the ethical standards. 5 0 obj The United Statesis a society of ever-increasing diversity. endobj The following presentation assumes a full-length course on ethics and is based on a Marketing and Launched and ethics marketing notes to provide a form of a voice. Incomplete reporting b. <>  Sort-termism, Environmental Concerns: Incomplete Reporting May not disclose potentially damaging information about the product Leaving uninformed about undesirable features or characteristics of the product May hide or omit negative information or may avoid reporting situational details that are necess… Ethics are standards of moral conduct. The researcher should not product falsified or wrong project or research report. 3. Every society has a general set of standards of what is good or bad and right or wrong, and expects all members to adhere to the ethnic norms and morals of the society. … 09: ing Ethics or Marketing and Society, or as the basis for a brief segment in traditional marketing core courses, such as the Principles of Marketing, Principles of Advertising, or Marketing Management. This paper outlines the various derivable benefits for endorsing and adopting marketing ethics and corporate social responsibility by any firm. Business ethics and marketing seem clashing. (Berkowitz et al.  Voluntary bodies set up industries to create and enforce codes of practice, Corporate Social Responsibility (CSR): 4 0 obj Definition of Marketing Ethics Marketing Ethics are the basic principles and values that govern the business practices of those engaged in promoting products or services to consumers. #1: Moral Marketing Compass: This is especially important in economic downturns, when unethical practices become tempting.#2: Win-win Marketing: The focus on customer value will increase company value.#3: Keeps marketing legal: Reduces the risk of cutting corners and turning a blind eye.#4: Goodwill: Goodwill and strong reputation among clients and associates are the benefits which companies cannot afford to overlook.  Cover issues such as product safety, truthfulness in marketing communications, honesty in There is also another side: morals and ethics. Unit 1-Ethics, Business Ethics & Banking: An Integrated Perspective. Ethics Concept in Business and Marketing  National laws covering consumer rights and protection /Group <> :�a�El�L; $�K� ~�-ݜ3����>�Y ABQi��K։P�8`�G��QD��NuC\q��1�!g�I��DW�OUm�Z��6���&��FT�#��+������!Y�=�I�j;�/)F����o�^�= �+Q�Kfk%�0� ,��}njI�VQJL�Ćϛs���R�O=6��w2p�'�5˿{\�C��at�Ӆ�̛r�q�I~R� �} �g��ќ%_�5��호�-Y�w�q�:. Ethical issues arise when marketing tactics are designed specifically to exploit or manipulate a minority market segment. :��#ݱ�$����U!Bv�. Ethics of Marketing  Marketers must not knowingly do harm in carrying out their selling responsibilities. x�}�O��0����x�$N���"X��sbO����NW��c������7���r��dL�x�ܣ�9��Xe��ر,C]I�3n�o,>o^��yˑ����]�$.ۖ���U�³]���|��HA�#>��#��@�9�o���B^��p���}�6��Â3���j�]�9h��i&�w�4i���7����}�zL�6��uv�Ӆ�ͽ�#�@Fy]g�t�> :�z�wr$����,������;�����5�I1|��]f�8�%(��QI���ɟ�e`l�l������]��Dם����r�[�ġ����-r|�땼�k��D����eو��Q�ר�Y����EꮱM���[��[d�˫����� Ethical Issues in Marketing. 3 0 obj Ethics of marketing Ethical behaviour by businesses was a major focus for change in the 1990s, with increasing concern about the impact of business behaviour on the environment and a growing recognition about the rights of stakeholder groups. stream  The ethical principle that an organisation should be accountable for how its behaviour might Unit 2-Ethics at the Individual Level. Violence is also an important ethical issue in advertising, especially where children should not be affected by the content. Introduction Marketing's role as boundary spanner between busi-ness and customer places the marketing discipline and marketing educators in an important position in regard 30 November 2016 Chapter 3 Ethics and social responsibility The answer lies in social control, defined as any means used to maintain behavioral norms and regulate conflict. %PDF-1.4  Globalisation and its effect on industry and competitiveness (eg. MARKETING ETHICS IMRAN OMERLecture-III 2. Ethical Issues in Marketing: We discuss Marketing issues by using 4P’S OF MARKETING: • PRODUCT & PACKAGING • PRICE • PLACING (DISTRIBUTION) • PROMOTION (ADVERTISING & BRANDING) 9. • Marketing ethics therefore examines the responsibilities associated with bringing a producttothemarket,promotingitto, and exchanging it with, buyers. Thus, adapting this definition, ethics is marketing is to market in ways which create the greatest good, the greatest happiness for all. Examples of … - Ethical egoism: Everyone ought to be motivated to act in their own self-interest. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. 6 0 obj  The moral principles and values that guide behaviour within the field of marketing School University of West Florida. Ethics in production is a subset of business ethic Cost efficiency is sometimes achieved at the cost of quality Poor processes and technology is used to keep the cost down, this is especially true for small players who cannot afford economies of scale All the production functions are governed by production ethics … Design an effective event marketing plan, and hope that the costs to some minority families will be more than offset by the benefits received from a better supported education system. Click the mentioned below link and Download PDF for JAIIB Paper-1 JAIIB Ethics in Banks and Financial Institutions Module E. Index. See “Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023, with an Expected CAGR of 13.17% - ResearchAndMarkets.com,” BusinessWire. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. teaching of marketing ethics in the 2V' century, and suggestions are offered based upon the findings of this study. Code of ethics, Guidelines for developing code of ethics: VIEW: 6: Historical Perspective of Ethics – Plato, Aristotle: ... MANAGEMENT OF INTERNATIONAL BUSINESS, MANAGERIAL ECONOMICS, marketing notes, mba notes pdf download, MDU BBA NOTES, MDU MBA NOTES… companies). To earn the trust of customers, marketers have to put ethics first. In the early days of existence of corporations, especially during 1940s and 1950s, tobacco was advertised as a substance that promotes health.  Waste Practice several key ethical marketing concepts in all other parties involved in a culture accept slavery, this section will of forms. We will begin by introducing definitions to clarify ethical terms and then turn to the issues that marketing professionals most often encounter.