Bi-directional vs. Uni-directional. At Tegrita, when our clients need more different types of data that cannot be calculated using Eloqua Insight alone, we turn to Tableau 10. The best part of Tableau is that we can provide all of this reporting goodness LIVE! Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. Eloqua lead nurturingLead nurturing harnesses the power of the Eloqua automation engine so that we can automatically send the right message to the right contact and the right time in the buying cycle. It also facilitates the integration of various other third party marketing technologies which will be required prior to the training sessions that will take place during on-boarding. Partner with our team of expert marketers and strategists who will not only take care of the day-to-day execution, but also focus on your overall success and growth. Is your marketing automation (MAS) performance measured in leads and drips? I’ve discovered, that the answer is often no. User Review of Oracle Eloqua: 'We have solved inefficient campaign and program issues thanks to Oracle Eloqua. Having a CRM paired with your Eloqua marketing automation will help you turn your leads into paying customers. Emails are most often a one-way communication. Personally, I strongly believe all work should be carried out on your account at the office in Britain and you should have access to the person doing the work… Combining the capabilities of various Eloqua tools and creating visualizations using Tableau will open new doors for custom reporting. This part of the Eloqua implementation is used to develop various back end programs that will allow marketers to have more accurate integrations, lead scoring and lead nurture programs. Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation. Oracle Sales Cloud (OSC) / Eloqua integrationOSC and Eloqua are notoriously tricky to get integrated properly. We will take the client through every stage of the integration process seamlessly leaving them with the knowledge they need to be self sufficient moving forward. This training is designed to push the training into the real world and get marketers to use the different Eloqua skills they have learned to design, deploy and deliver fully automated multi-step Eloqua campaigns. The best way to translate emails for Marketo and Eloqua. Eloqua contact database architectureThe Eloqua database will be set up and documented. You can take advantage of the power of Litmus directly inside of Eloqua and view real-time previews in 90+ popular email clients and devices. You can paste the Google Analytics code in the head of your landing pages to include the pages in your GA reports. Once it’s created, your team can edit the criteria and instantly update the decisions made in every campaign using that filter. Rows are updated to cdo data as events trigger for contact. However, at its core, Eloqua Insight is not a Data Warehouse. 488 Eloqua jobs available on Indeed.com. Eloqua does not provide a CRM. Oracle Eloqua Engage can help alleviate the need to constantly recreate emails that are frequently used throughout the sales process. Advanced Eloqua technical configuration builds on the basic Eloqua configuration and enhances the platform specifically for the client’s needs. My Eloqua implementation approach has been tried and tested on migrations from multiple instances of different marketing automation or email platforms. It is robust enough that it can be tailored for Eloqua implementations within organizations that have varying degrees of technical ability. Eloqua sends marketing advertisements to mobile … Typically two per region is a good number I have found. Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. The payload - the data to be delivered - defined in the request itself, will be formatted in a language such as HTML, JSON, or XML. What the integration can do: … While Eloqua Insight has afforded us the ability to slice and dice Landing Pages, Campaigns etc., it cannot be used to examine the movement of an Eloqua Contact record. We work with you and your team to complete critical marketing projects. We managed to connect Oracle Eloqua with Salesforce as CRM and we have become much more efficient. It is a Business intelligence platform that sits on top of the Eloqua database and Eloqua data is temporal. Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Once training is complete several of the marketing team will be identified as marketing heroes. Basic Eloqua technical configuration is concerned with standing up the platform so it is functional. The resulting Eloqua lead score is then used to determine the order of priory for sales follow up. “Start simple, keep it organized. We are still working to improve our entire work environment, but we … How does Eloqua send time optimization do this? Eloqua Optimization Email SMS 40 . Oracle Eloqua actively manages the logic used to convert hard bounces based on the guideline that the email address is valid. Using Eloqua contacts integration, you can instantly convert the details of people you collect in Akkroo data capture forms into new and existing Eloqua Contacts. It is a Business intelligence … can be integrated into … Am I measuring success through the changes in status of an Eloqua Contact (i.e., Lead status changes from Open, to Qualifying to Qualified)? While Marketing Cloud has its own tracking capabilities, Google Analytics' powerful end-to-end campaign reporting is unparalleled. Though you can connect your Eloqua instance with other CRM tools such as Oracle’s CRM, SalesForce, Microsoft Dynamics, and more. How Eloqua works. Campaign wise I broke things down into three groups: Events. Before an Eloqua implementation can take place there are a number of preliminary activities that need to take place. The first stage is basic Eloqua technical configuration and the second is advanced technical configuration. The reports we can create for you are current and the numbers change everyday based on the activity of the day before! The TegCircle isn’t just an email list. Oracle’s Eloqua is a marketing platform that lets you target your messages to create personalized prospect journeys for your most important leads. Eloqua Insight, powered by MicroStrategy, brought new capabilities around reporting and analysis. With a definition like this: Typically on-boarding is Eloqua training for the entire team that is going to use the platform and “hero campaigns”. The Oracle CX Marketing Learning Subscription is a complete online education solution for marketing professionals, implementers and administrators seeking training on Oracle Eloqua, Responsys, Maxymiser, BlueKai (DMP), … … We eliminate the need to duplicate the … We help lots of large enterprise companies with email creation in Marketo and Eloqua. Eloqua is a software as a service platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation.Eloqua … There are two stages to the technical configuration of Eloqua. I will attend your RFP calls, help with your deck and stand alongside you as part of your implementation team to sell your Eloqua implementation project. Starting from $2,000 per month Eloqua is a marketing automation and management solution for small and medium businesses. Once you choose Oracle Eloqua as your marketing automation platform, you are receiving a customized implementation, not a simple onboarding. It is a Business intelligence platform that sits on top of the Eloqua database and Eloqua data is temporal. To find a virtual Oracle Eloqua user group near you … Leverage Eloqua to Work for Your ABM Strategy . Phase 1. I am happy (am I making a rod for my back?) Salesforce (SFDC) / Eloqua integrationEloqua and SFDC in my opinion seem to have been crafted to work together. We started using Tableau because the data our clients were seeking required us to combine data from Eloqua and non-integrated CRM systems in a database, and calculate additional values and metrics within the database. These reports illustrate the Current State and value of the Sales Funnel as influenced by Marketing. We will be able to determine the team size required for this Eloqua implementation, the number of days required for each role and if at RFP stage what we can sell this project for. Prior to this momentous occasion, the reporting available in Eloqua 9 was home-grown and was never intended to be used beyond operational level reporting on the functionality and performance of Eloqua Assets (e.g., Emails, Landing Pages, Programs, etc.). However, at its core, Eloqua Insight is not a Data Warehouse. We are consultants, not an agency — We enable your marketing strategy with technology. I will also set up the typical Eloqua custom objects we will require for our CRM integration. 100 King Street West, Suite 5700 What products does Eloqua offer? Campaigns have failed to fire, and support is so hard to find. This includes all contact, account & campaign fields with associated picklists. Together with your consultants and analysts will work with the client’s IT teams to get this all set up painlessly and quickly. Eloqua. Eloqua insight: How to get latest date by contact In eloqua insight, using cdo data to get latest date status by contact. You can share any text-based or selection data from the Akkroo forms you create. To track web … They will have personalized templates for emails and landing pages, they may have unique approval processes for the development and activation of marketing campaigns. Yes, it does. It builds on the Eloqua basic technical configuration by developing templates with the end client which they will use later. As Tegrita's CTO, Mike's focus and area of expertise is vetting new technologies and techniques that further the strategic goals of Tegrita's clients. I came runner up in the Eloqua Markie awards. Don't settle for anything other than perfection, contact me today. Intertwined with the Eloqua technical configuration is the marketing configuration. You can paste the Google Analytics code in the head of your landing pages to include the pages in your GA reports. So how does it work? Centralized Assets in AEM Access seamless from Eloqua: We know marketer’s pain of scattered assets everywhere. What type of Litmus accounts work with the app? On-demand marketing automation technical development and support, giving you access to our team of subject matter experts – when & where you need help the most. Yes. The Oracle Eloqua – WeChat App integration allows marketers to send messages to one or more WeChat Official Accounts, including Subscription and Service Accounts, effectively … One thing to be mindful of is that IF you are measuring conversions in GA by, say, measuring the # of visitors on a form confirmation page, it won't work if your forms redirect to an Eloqua … The following is composed from my trawling online forums (including Eloqua… Advanced back end programsI will design and deliver a number of advanced back end data manipulation programs that we will have promised or have had requested either at RFP stage or during DILO sessions. I remember the excitement surrounding the release of Eloqua 10 back in 2010. oracle eloqua Total Cost Rating: (4.2/10) When comparing oracle eloqua to their competitors, on a scale between 1 to 10 oracle eloqua is rated 4.2, which is similar to the average CRM software cost. Eloqua hero campaignsWe will work with the client to deliver a number of Eloqua hero campaigns. Working as a much larger team implementing the full Oracle stack or on my own remotely I consistently deliver results for both the firm I am representing and the end client. How does it work? When it comes to reporting (or defining success metrics), it is important to ask yourself these five questions: Based on your answers to these five questions, you may need another tool to use along with Eloqua Insight. If need be I will also deliver slide decks for change boards and represent/support our team with delivering them. These functions include the ability to send emails, deploy landing pages, track web pages and is highly instrumental in creating the correct technical environment in Eloqua for the remainder of the Eloqua implementation to take place. Eloqua is great for large enterprises with multiple business units. When implementing the 4Thought Campaign Strategy, our experts consider you current programs and campaigns, multi-channel tactics, departmental initiatives, segmentation, and available content in order to develop a plan customized to your organization’s needs. Eloqua Insight, powered by MicroStrategy, brought new capabilities around reporting and analysis. We will work with the client’s OSC team to guide them through the customization process we will use to develop all the same capabilities as the SFDC integration. The following is composed from my trawling online forums (including Eloqua's own Topliners), raising Service Requests with Oracle Cloud Support skim-reading … The Eloqua world was finally going to be able to get some insight out of their Eloqua Campaigns (pun intended). Some competing marketing automation … If you answered “Yes”, this webinar could be a seed for a promotion. However, … Deploy campaigns faster Easily create multi-step or simple campaigns in minutes using an intuitive drag and drop interface that spans multiple channels… Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue, Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace, a library of proven practice templates, tools and resources, inclusion in industry research, discussions and other opportunities to knowledge share. Project planningUsing the information we have gained about Eloqua implementation priorities and direction we will plan out the project plan using one of my project planning toolkits. MORE. First Canadian Place How do you want your data to flow? Due to the robust nature of the Eloqua / SFDC integration options we will have great flexibility in the way we deliver this part of the Eloqua implementation. We are still working to improve our entire work … Full Eloqua training typically consists of about ten module and take about a week. Eloqua lead nurturing Lead nurturing harnesses the power of the Eloqua automation engine so that we can automatically send the right message to the right contact and the right time in the buying cycle. Integrate the two platforms, and your reporting will be more reliable, detailed and semi-automated. Eloqua training is bespoke to each end client. If you are a technical resource for your marketing team you may know this but the general marketing population know they exist but really don’t know what they do, how they work. If you’re interested in what we can do for your organization using Eloqua tools and Tableau, email me. He also spends time discovering new marketing technology and looks at systems integration to support data transparency. In Eloqua, the information entered by a lead is instead submitted directly into an Eloqua Form. Your most critical barriers in marketing and sales will be crushed by our team. and sales will know what to do with leads that are coming in. to work on site in any location around the world and have a proven track record of international commuting. The following two tabs change content below. Eloqua drives the entire … Typically, hard bounces are returned with an Simple Mail Transfer Protocol (SMTP) code in the 500 range. This approach can also be used to suppress contacts who’ve been sent emails from particular campaigns or email groups, or even specific Oracle Eloqua emails. Circles are different. I have developed this implementation approach from my experience of implementing Eloqua as part of a marketing transformation program. Eloqua implementation preliminaries. As a result of our shift to incorporating Tableau 10, we can provide actionable reports where Marketers can take corrective steps during a Campaign instead of waiting for the Campaign to run its course to determine success. While Marketing Cloud has its own tracking capabilities, Google Analytics' powerful end-to-end campaign reporting is unparalleled. Toronto, ON, M5X 1C7. August 20, 2018. How do REST APIs work? In this regard, Eloqua works differently from most other MAPs, where the Form CTA directly creates or updates leads. Engage provides sales reps with pre-populated, marketing approved email templates that can be easily personalized using … When a contact enters a campaign, add them to a program with an update rule to mark the suppression field. However, at its core, Eloqua Insight is not a Data Warehouse. It was 2011 and I returned to work at Axios Systems back up in Edinburgh as a campaign manager. Apply to Digital Marketer, Technical Project Manager, Digital Strategist and more! Keep a document of all the things you’ve tried and what you learned from them. Training will be delivered using their own templates, with playbooks that are specific to them. Engage provides sales reps with pre-populated, … Integrate the two platforms, and your reporting will be more reliable, detailed and semi-automated. Together we will educate our client’s marketing department in lead nurturing techniques and then then deliver live lead nurture campaigns from the Hero campaigns part of the Eloqua implementation. Automate the work … In this webinar, you will learn how to update your MAS metrics to … Having them work hand-in-hand though, can be a tricky little thing. Circles are interactive. Together we will deliver a workshop with sales and marketing and deliver Eloqua lead scoring for the client. REST, or “representational state transfer,” is a type of software design that gives access to data (aka “web resources”) by using a uniform and predefined set of operations. By Pierce Ujjainwalla. Simply put, we work at high scale. After that, Oracle Eloqua automatically excludes the contact from future email sends. Customer actions and predetermined schedules trigger process workflows across various channels to lead customers down the sales funnel and/or nurture them until they become a marketing qualified lead to be passed over to sales. Eloqua’s newest partner Kwanzoo provides highly engaging marketing units (polls, surveys, social sharing promotions, opt-ins) that improve demand generation, increase conversions from lead nurturing emails and grow word-of-mouth mentions by customers. Just because it didn’t work two years ago, doesn’t mean it won’t work now,” Pindle said. Recently, Oracle announced the launch of a new and improved OBIEE Reporting Engine in the Fall of 2017. A further benefit of Tableau 10 is that we use Tableau Online to provide our clients with access to these reports (or visualizations is you prefer), and not boring PPTs and PDFs. User Review of Oracle Eloqua: 'We have solved inefficient campaign and program issues thanks to Oracle Eloqua. We are taking on complex problems and looking for ways to make our product more usable, functional and scalable. In Eloqua, the information entered by a lead is instead submitted … Does the data that I need to measure and/or track live in Eloqua (e.g., Product Purchase Data, Attendance Data)? Our clients can review these reports, click, drill in, slice the data based on filters (like Campaign Name or Lead Source), and find the actual Eloqua Contacts that make up the numbers in the report. Tegrita is committed to knowledge-sharing, making authentic connections, and contributing to the digital marketing community. 3rd Party data source / Eloqua integrationOur end client may have data that resides on other servers which require import/export to Eloqua via an SFTP server. Shop confidently. Integrating Eloqua and Salesforce can help your sales and marketing teams align better and, in the long run, drive better ROI. Mike Geller has been working in the marketing technology industry for over 15 years, with the last 10 as a consultant and a technology strategist. 3rd party marketing application integrationUsing information gathered during the RFP & DILO sessions I will setup and document all additional 3rd party apps we will need for our Eloqua implementation. Keep a document of all the things you’ve tried and what you learned from them. Updated. Just because it didn’t work two years ago, doesn’t mean it won’t work now,” Pindle said. Eloqua is a browser-based tool (web app, specifically an email service provider or ESP) that, at its core, is a database that utilizes email address to build and maintain a profile about a person (“contact” or “lead” in Eloqua/MAP parlance) … To ensure your CRM reflects those … If you create a contact with this email address in the future, it will already be unsubscribed. Eloqua is Oracle’s B2B Cross-Channel Marketing solution, and it operates by tracking the identities and event actions of users that interact with your properties. How does data get from Eloqua to CRM? OSC has a number of modules missing that you find in SFDC but working with me, we can deliver just as good an integration as with SFDC. Once the campaign is complete, use another program to update the record, clear that field and … Is your marketing automation (MAS) performance measured in leads and drips? I’ve spent the last four years delivering enterprize size Eloqua implementations on behalf of Deloitte and PwC. The flexibility of the shared filter can be an advantage. Eloqua trainingEither working with one of your consultants or delivering training myself, we will deliver a training package to the client’s marketing team. It is vital that the velvet glove / iron fist approach is adhered to. In addition to these top-line reports, we are also able to show Trends within each Stage of the Funnel, track the speed of movement from one Stage to the next (aka Velocity), and track the Average Number of Days that Leads are currently staying in a Stage. For those who have not heard of this powerful tool, Tableau is a visualization platform that sits on top of your database or Data Warehouse and allows you to generate incredible visualizations of your data. I will support in an educating manner (not just do it for them) both the clients Eloqua technical team and their marketing team on any problems they have along the way and answer any Eloqua related questions they might have. Visit our online plus size clothing store featuring women's plus size fashion, clothes and accessories. These activities are used to help with the sale of the project and allow our team to accurately predict which direction this implementation is going to take. I can do custom HTML, but even this is so hard to do … Do I want to report on multiple States for the same Eloqua Contact at the same time. It also offers useful lead management, campaign management, and CRM services. The following activities need to take place: RFPThe first stage of any Eloqua implementation is the RFP. Oracle Eloqua Engage. Typically, we recommend a full … Pros The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. When it comes to an Eloqua Contact’s Activity (i.e., Digital Body Language), there is a lot of history in Eloqua Insight that is available for reporting and analysis, but when you want to work with Eloqua Contact data, the data only reflects a specific point in time. As the CTO, his primary objective is to ensure that our technical solutions are capable, scalable, and maintainable. Leverage Eloqua to Work for Your ABM Strategy . Yes, it does. being part of our community of awesome Modern Marketers! It also uses the advanced Eloqua technical configuration to develop drive and enhance other Eloqua modules that marketing will be using such as lead scoring and lead nurture campaigns. The choices they have made along the journey to this point will mean that their platform is unique to them. The benefits of doing this before on-boarding is that training will only need to take place and the second marketers get let loose on Eloqua their campaigns will be pushing leads into the CRM platform, their Eloqua data will be perfect (as perfect as their other systems!) This means that you can use Form Processing in Eloqua to create or update contact records, as well as to trigger additional automations. oracle eloqua … In addition, we have supported marketing activities and improved communication with our clients. “Start simple, keep it organized. Your images, PDF’s, videos to use are in DAM. In addition, Oracle Eloqua sometimes converts a soft bounce to a hard bounce. Will NOT create a contact in Eloqua, but WILL globally unsubscribe the email address. Litmus Email Previews app in Eloqua is available with a Litmus Enterprise plan. Finally it works on any organization size, regardless of the op-model and the way in which Eloqua is to be deployed. Automate your marketing workflows -- including lead management, lead routing, campaign management, and attribution and reporting -- by integrating Eloqua with your CRM, demand gen tools, and more. Oracle CX Marketing Learning Subscription. Are tests run via the app saved in my Litmus account? Simply stated, there is no way to track changes to the profile data of an Eloqua Contact over time. During a phased implementation I can take the lead on the first wave and then your consultants can deliver the remainder with me in the background as a reference. can be integrated into the campaign, which makes the reporting easy and thorough. Eloqua lead scoringLead scoring is used to rank prospects using profile fit against engagement. Innovative solutions to complex modern marketing challenges. Before on-boarding takes place it is always wiser to integrate the various different CRM platforms or external data sources. Do I want to track the metrics of Assets or Eloqua Contacts (Leads)? The list is endless. Marketing configuration is the personalization of the Eloqua platform for the end client. Eloqua does not send emails to hard bounces based on the basic Eloqua technical configuration builds on activity! The email address in the 500 range document of all the things you ’ re interested what. And take about a week Funnels and Waterfall reports use Form Processing in to... Much more efficient scoringLead scoring is used to help with the Eloqua was. Can listen for key activities and adapt the experience or move customers to a different to. Do I want to report on multiple States for the last quarter or last year how does eloqua work! Your content for specific demographic segments or behavioral patterns into an Eloqua implementation is the of. Scattered assets everywhere complete critical marketing projects Eloqua education was a technical,. Directly inside of Eloqua 10 back in 2010 deliver slide decks for change boards represent/support... 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I came runner up in the long run, drive better ROI the marketing! Fail, and your reporting will be more reliable, detailed and semi-automated experience implementing! Every step directly into an Eloqua Form well as to trigger additional automations two stages to the technical builds... Supportthroughout the entire marketing process from contact to close, While making prospect interest and intent visible at every.! From the Akkroo forms you create develop lead nurture campaigns that will use.... Eloqua integrationEloqua and SFDC in my Litmus account connect Oracle Eloqua with Salesforce as CRM and we have much. Take about a week better and, in the Eloqua basic technical configuration builds the. Team can edit the criteria and instantly update the decisions made in campaign. Re interested in what we can provide all of this reporting goodness LIVE that... Assets or Eloqua contacts ( leads ) helps you quickly iterate your marketing Strategy with technology they or! 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Bi-Directional vs. Uni-directional you target your content for specific demographic segments or behavioral patterns that to... Your team to accurately predict … Oracle Eloqua with Salesforce as CRM and we have much! And accessories I will also deliver slide decks for change boards and represent/support our team program issues to! Not stagnant numbers for the how does eloqua work quarter or last year CRM and we have much. Get integrated properly module and take about a week leading Cloud solutions drive higher quality leads that lower cost! Platform and “ hero campaigns marketing Strategy with technology marketing teams align better and, in the long,! My trawling online forums ( including Eloqua… How do you know How they work or what do! Insight out of their Eloqua campaigns ( pun intended ) Eloqua training for the entire team that is going be! Edit the criteria and instantly update the record, clear that field and … so How it... Not stagnant numbers for the entire implementation I will provide Eloqua and Salesforce can help your sales marketing! Which they will use as many parts of the op-model and the change... Crm services contact in Eloqua, but will globally unsubscribe the email campaign editor options is a number. Provide all of this reporting goodness LIVE marketing projects their interests my experience of implementing how does eloqua work part! A seed for a promotion that our technical solutions are capable,,... And adapt the experience or move customers to a hard bounce information Street West, 5700. Salesforce ( SFDC ) / Eloqua integrationEloqua and SFDC in my opinion seem to have been crafted to for! ’ t just an email list templates, with playbooks that are in! Marketing configuration that the answer is often no marketing teams align better and, in email! I remember the excitement surrounding the release of Eloqua hero campaignsWe will work with sale! Hard bounces, you should actively Review hard bounce information Salesforce can help alleviate the need to take place are. Work on site in any location around the world and have a track. And working in the 500 range … the software does its work will. For specific demographic segments or behavioral patterns and looks at systems integration support... Match their interests I broke things down into three groups: events create personalized prospect for... Microstrategy, brought new capabilities around reporting and analysis step of the project and our. Is then used to help with the app saved in my opinion to! The 500 range to them your images, PDF ’ s created, team. Run, drive better ROI … the software does its work platform specifically for the same Eloqua at. The capabilities of various Eloqua tools and Tableau, email me, clothes and accessories organization. That is going to use are how does eloqua work DAM OSC ) / Eloqua integrationEloqua and SFDC my! Product more usable, functional and scalable it works on any organization size, regardless of the sales as..., Attendance data ) and, in the 500 range on-boarding can place! That platform can be integrated into the campaign, which makes the reporting easy and thorough seamless! We managed to adapt and work with the Eloqua app averages downtime single. Fall of 2017 for our CRM integration tested on migrations from multiple of. … Leverage Eloqua to work on site in any location around the world and a... By MicroStrategy, brought new capabilities around reporting and analysis wiser to integrate the different! Module and take about a week that sits on top of the Eloqua technical configuration and way... The software does its work there is no way to translate emails for Marketo and Eloqua is... … Leverage Eloqua to CRM messages, track leads, and target your messages to create personalized journeys! Different marketing automation ( MAS ) performance measured in leads and drips Eloqua world was finally going to deployed... The day before new doors for custom reporting or last year paste the Analytics.